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American Express
American Express, one of the world's most respected
card associations, has been operating in the Kingdom
of Saudi Arabia for at least two decades.
In 1999 The Saudi Investment Bank (SAIB) and
Amex (Middle East), Bahrain, formed a joint venture
company Amex (Saudi Arabia) Ltd. (ASAL) in order
to take over and actively manage the Amex franchise
in the Kingdom.
ASAL and SAIB are working together to allow
the brand to assume its correct prominence in
KSA and also permit the issuance of a number of
Saudi Riyal denominated products to better serve
the local market.
In October 2002, ASAL issued its Blue Card,
the first Saudi Riyal denominated Amex credit
card, which is proving to be a very popular and
attractive choice to the citizens and residents
of the Kingdom.
ASAL has other ambitious initiatives and products
that are scheduled for the coming months and years.
For more details regarding ASAL please click
here.
www.americanexpress.com.sa
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